In the movie “The Blues Brothers,” a car flies off a bridge in Chicago in a scene actually filmed on Milwaukee’s then-unfinished I-794 bridge.
Milwaukee Mayor Tom Barrett referenced that “flying car” scene standing near the same bridge Monday at Summerfest’s Briggs & Stratton stage, announcing a partnership between the massive music festival and Flying Car, the Greater Milwaukee Committee’s three-day technology and innovation series.
“There is nothing that sells Milwaukee like Summerfest,” Barrett said.
The partnership also sells Flying Car, said Don Smiley, president and CEO of Summerfest organizer Milwaukee World Festival Inc. He said both Summerfest and Flying Car seek the same core, young demographic. Flying Car can essentially leverage Summerfest’s established brand to draw attendees, and both can benefit from the cross-promotion, Smiley said.
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